Business Standard

Apple event 2019: Apple launches iPhone 11 series, price starts Rs 50,000

Apple has revealed its iPhone 11, iPhone 11 Pro, Apple Arcade, Apple TV plus service and launched the new Apple Watch Series 5 at an event in Cupertino today

Apple

Apple

Apple unveiled its iPhone 11 models Tuesday, touting upgraded, ultra-wide cameras as it updated its popular smartphone lineup and cut its entry price to $699 (Rs 50,300).

Apple's new iPhone 11 will come with two back cameras, including an ultra wide-angle lens and the next generation of microchips, the A13, but few big apparent changes. The Apple 11 Pro will have three cameras on the back. 

The newest handsets come as Apple seeks to spur new upgrades in a slumping global smartphone market.

The new iPhones are "jam packed with new capabilities and an incredible new design," Apple chief executive Tim Cook told a launch event in Cupertino, California.

The surprise from Apple was the reduction in the entry-level price at $699, down from the starting level of $749 for the iPhone XR a year ago even as many premium devices are being priced around $1,000.

Apple additionally unveiled a more expensive "Pro" model of the iPhone 11.

It also set launch dates for its original video offering, Apple TV+, and its game subscription service as part of efforts to reduce its dependence on the iPhone.

The TV+ service will launch November 1 in more than 100 countries at $4.99 per month and will include a "powerful and inspiring lineup of original shows, movies and documentaries".

Apple is featuring scripted dramas, comedies and movies as well as children's programs in the service, which will compete against streaming giants like Netflix and Amazon.

"With Apple TV+, we are presenting all-original stories from the best, brightest and most creative minds, and we know viewers will find their new favorite show or movie on our service," said Zack Van Amburg, Apple's head of video.

Apple said customers who purchase an iPhone, iPad, Apple TV, iPod touch or Mac will get the first year of the service for free.

The company's online gaming subscription service, Apple Arcade, will launch next week, offering exclusive titles for mobile and desktop users.

The new service, which will also cost $4.99 per month, will include more than 100 game titles made for Apple devices.

"You can't find these games on any other mobile platform or subscription service, no games service ever launched as many games, and we can't wait for you to play all of that," product manager Ann Thai told the Apple media event.

Apple also unveiled updates to the Apple Watch and iPad.

The Apple Watch Series 5 will have an always-on display, an 18-hour battery life and international emergency calling in over 150 countries. Prices start at $399 or $499 with cellular service and will be available to order Tuesday and in stores Sept. 20. The Series 3 Apple Watch will start at $199.

Apple said the seventh generation of the iPad will start at $329 and be available to order starting Tuesday and in stores on Sept. 30.
12:33 AM

iOS 13

Apple to release iOS 13 on Septmeber 19 , iOS 13.1 on September 30
12:19 AM

Prices for the products and services launched today

$1099 (Rs 80, 000) for the iPhone 11 Max
$999  (Rs 72,000) for the iPhone 11 Pro
$699 (Rs 50,300) for the iPhone 11
$199 (Rs 14,,500 appx) for an Apple Watch
$329 (Rs 29,900)for an iPad
$ Rs 99) a month for Apple TV+
$ Rs 99) a month for Arcade
12:16 AM

Apple is launching a new line of iPhone cases that come in a wide range of colors.
12:09 AM

Apple 5th avenue

 Apple to open its biggest ever store on September 20th
12:05 AM

iPhone series price

iPhone 11 $699
 
iphone 11 pro $999
 
iphone 11 pro Max $1099

Pre-orders open tomorrow, sales start September 20. 
11:54 PM

Deep Fusion technology:

Shoots 9 images, picking best among them for details. The feature will combine 9 different images at different exposure shots to create an in-depth and sharp image. 
11:54 PM

iPhone 11 Pro:

All three cameras shoot in 4K at 60fps. The triple camera consists of the 12MP+ 12MP +12MP camera setup, which includes a new 12MP telephoto sensor and 12MP ultra-wide angle with 120-degrees of view. New video editing tools in Photo App
11:52 PM

iPhone 11 Pro:

 Super Retina XDR display, New oleophobic coating, Will support HDR including Dolby Vision and HDR10. iPhone 11 Pro with new wide camera, ultra-wide camera, and telephoto camera with 4x optical zoom.
11:48 PM

iPhone 11 Pro battery

iPhone 11 Pro last 4 hours more than iPhone Xs with fast charge 18-watt adaptor.
11:39 PM

iPhone 11 Pro unveiled

Apple iPhone 11 Pro with the triple camera at the back. All matte finish. Stainless steel. Glass at the back. Midnight Green, Space Grey, Silver and Gold colours.  Continues with the 5.8-inch and 6.5-inch displays, Haptic touch. Up to 1200 nits. Apple says these are 15 per cent more energy efficient. Apple is calling this the Super Retina HDR display.
11:38 PM

iPhone 11 price

iPhone 11 is priced at $699. The iPhone 11 comes with wireless charging support, faster Face ID, improved dust and water-resistance, Night Mode, and new colour options.. 
11:35 PM

iPhone 11 battery life

"iPhone 11 will have 1-hour more battery life than iPhone XR"
11:32 PM

iPhone 11 camera

It has a 12MP wide angle camera and a 12MP ultra-wide angle camera with 120-degrees field of view. 
11:19 PM

Last year we launched three iPhones, with 99%customer satisfaction. Today I'm thrilled to share the newest iphone. Has Dolby Atmos for sound. Dual camera system. Ultra-wide camera with 120-degreee field of view. It has optical zoom 2x. Next gen HDR, night more, front camera with 12-MP sensor. 4K video with 30fps, slow motion video comes to front camera for the first time. A13 bionic chip -- the fastest chip in a smartphone. Also the fastest GPU in a smartphone.
11:19 PM

Cook unveils iPhone 11

Glass is the thoughest ever at front at back, comes in six new colours, 6.1 inch liquid retina display. 

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First Published: Sep 10 2019 | 8:07 PM IST