When people have questions, they often ask Google. They expect high-quality, accurate answers. Late last year, it emerged that the top answer Google gave to “Did the Holocaust happen?” linked to a neo-Nazi, white supremacist, Holocaust-denying website.
The ensuing outcry included people buying Google ads for the US Holocaust Memorial Museum so that it would appear near the top of the results as well. After initial resistance, Google tweaked its algorithm – but only enough to push the false, prejudiced