 "A digital marketer checks a WhatsApp message that he sent using one of the available software tools Photo: Reuters")
WhatsApp clones and software tools that cost as little as Rs 1,000 are helping Indian digital marketers and political activists bypass anti-spam restrictions set up by the world’s most popular messaging app, Reuters has found.
The activities highlight the challenges WhatsApp, owned by Facebook, faces in preventing abuse in India, its biggest market with more than 200 million users.
With fervent campaigning in staggered general elections, which concludes on May 19, the demand for such tools has surged, according to digital companies and sources in the ruling Bharatiya Janata Party (BJP) and its main rival, the Congress party.
The activities highlight the challenges WhatsApp, owned by Facebook, faces in preventing abuse in India, its biggest market with more than 200 million users.
With fervent campaigning in staggered general elections, which concludes on May 19, the demand for such tools has surged, according to digital companies and sources in the ruling Bharatiya Janata Party (BJP) and its main rival, the Congress party.
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