It is desi vs foreign as disruption storms a crowded music streaming market

Indian users seem to be spoilt for choices as competition hots up in online music streaming space

In online music streaming, users are now spoilt of choices. 

There are Gaana and Saavn (JioSaavn) — apps that did the grunt work of making initial users ditch music download for online streaming; platform services like Google Play Music, Apple Music and Amazon Prime Music; and a host of others including Airtel’s Wynk. 

If it wasn’t enough, two new entrants this year, Spotify and YouTube Music Premium, also promise to disrupt the landscape further and give incumbents a run for their money. 

The industry is embracing for an intense competition in the months to come, as each service tries to