Business Standard

'Klip' your wardrobe

A platform to help those who are always on a shopping spree

Anita Babu
So, here we are, having a variety of online stores, confused over what to buy, which is the best deal, where to buy, etc. Yeah, more the number of choices, more is the confusion. I am sure we all have asked this one question during online shopping - is there one platform where I can save all the products that I find interesting from different websites? In short, what if I can 'save for later' my choices from different e-commerce websites and put them on one clipboard or file and compare these, and mix and match, and make my final decision?
 
If these are the questions that bother you frequently, then I suggest you to take a look at Klip.in. It is a social platform where you can 'clip' your products, share them with your friends, compare, comment and make decisions. The basic idea of Klip.in is derived from Pinterest. Instead of 'pinning', here you 'klip' it. For instance, if you find an interesting sweater on Myntra but are not convinced if you should buy it, just 'klip' it using the 'Klip it' button. The 'Klip it' button can be installed in a couple of steps after signing in. You may find a number of sweaters that interest you on various other websites. 'Klip' them as well. Later come back to your Klip account, where you have all the 'klipped' items on one Klipboard.

The website also serves like a shopping site on the lines of Twitter. You 'klip' instead of tweeting. You can have friends and stores following you and vice versa. There are both branded stores and small retailers on Klip.in. People can also browse by categories that interest them.

The site has products under two sections - 'trending' and 'feed'. Trending products are those that are popular across the site, and under 'feed' you have personalised products. The feed section is where most of the interaction happens. People see what products the people they follow save, as well as new products in the categories they're following.

You can have different Klipboards of your choice. For instance, you may create separate Klipboards for winter collections, summer collections, gifts, etc.

Klip.in has attracted more than 15,000 'klippers' within a year. However, I found the website takes a lot of time to load, which could be because of the huge number of 'klips' that the site already has. Moreover, the website does not say anything about the availability of the products 'klipped'.

If these challenges could be overcome, Klip.in is a must-have for those confused souls always on a shopping spree.

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First Published: Jan 04 2015 | 9:37 PM IST

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