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Korea`s i-river comes to India; to pose challenge for iPod

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Our Bureau Bangalore

In a two-year fixed price contract, digital signal processing algorithm maker Ittiam "developed a video codec for a portable media player that we are selling in the US," Kim said.

In the future, as it tries to expand its markets worldwide, it will have to look to more software work done in India.

Kim's Reigncom, which went public in Korea in 2003, has spent the bulk of that money in building a 12 million units a year manufacturing plant in China, and on marketing initiatives. Reigncom's US sales alone could touch some 1.2 million i-rivers this year, he said. And the possibility of going beyond one-off contracts exist, with firms such as Ittiam, he said.

  

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First Published: Jul 14 2005 | 12:00 AM IST

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