| LG eyes 30% share in flat panel TV mart |
| BS Reporter / New Delhi October 09, 2007 |
| Korean durables giant LG aims to capture 30% of the flat panel TV market this year, company executives said during the launch of its Pearl Black LCD TV range today. LG has named Flat panel display category as a growth driver this festive season. The company will invest Rs 22 crore on marketing and promotional activities for the new range. LG currently has 25% market share of flat panel category, company executives said. "We hope to sell 20,000 units of Pearl Black range over the next 45 days generating 8 crore from LCD TVs in the launch phase," V Ramachandran, director (sales and marketing), LGEIL. "We are market leaders in plasma TV category. This launch will strengthen our position in the LCD TV market so that we can lead the LCD segment by Q1 2008, |
