MTN today tied up with software firm IMIMobile to provide improved mobile and online content to 103 million users in West Asia and Africa.
MTN, whose proposed tie up with Bharti Airtel to create a $23-billion telecom entity was cancelled yesterday, expects its global revenues from mobile content and services to reach around $150.2-billion in 2011, up from $89.3-billion in 2006.
MTN and IMIMobile have teamed to address the growing demand for content in emerging markets and this tie-up will entail providing MTN's 21 markets access to current and globally popular content through enhanced delivery platforms.
