How many times have you sat down to watch TV or a movie, only to immediately shift your attention to your smartphone or tablet? Known as “media multitasking”, this phenomenon is so common that an estimated 178m US adults regularly use another device while watching TV. While some might assume that frequently shifting your attention between different information streams is good brain training for improving memory and attention, studies have found the opposite to be true.
Media multitasking is when people engage with multiple devices or content at the