Apple Inc is not only doubling down on the iPhone X, it's tripling down.
The world's most valuable company plans to launch three new phones soon that keep the edge-to-edge screen design of last year's flagship, according to people familiar with the matter. The devices will boast a wider range of prices, features and sizes to increase their appeal, said the people, who asked not to be identified discussing unannounced products.
However, none of the three iPhones will be wholly new designs like the iPhone X was last year or the iPhone 6 in 2014, with some inside Apple labelling the launch