UK-based NextGen Venturi, developer and distributor of devices that promote benefits of converged mobiles, is planning to invest $2 million in expanding operations in India. It has invested Rs 96.8 lakh in the Chandigarh facility and proposes to make India its business hub for its South Asian operations.
The company, headquartered in Wales, with operations in Europe, North America and Japan, aims to introduce a portfolio of various innovative products under the Venturi brand in India.
Managing Director Harbans Dass said, “The Indian arm, ‘NextGen Venturi Pvt Ltd’, is driving the evolution of in-car audio. With an imaginative use of Bluetooth technology, we are creating exciting products that redefine the in-car experience. We have various innovative products (car accessories & Bluetooth devices) in line, which will be launched under the Venturi brand in India.” The company also provides Bluetooth services to renowned automobile landmarks in the UK, North America and Japan.
The company has plans to open branch offices in all the metros in India. It develops and distributes devices that promote benefits of converged mobiles and music products, and will be targeting the mobile and automotive accessories market.
“As India is becoming the hub of GSM and CDMA technology, many Indian and multinational companies are marketing their latest music/MP3-enabled mobiles in the market. NextGen will be developing and distributing devices that promote benefits of converged mobile and music products in India," he added.
The premium product will be launched in India, and, after capturing the market here, will be exported to the international market. The company is targeting a turnover of Rs 1,700 crore in its first year of operations. Also, it has tied up with India Digital Lifestyle Distributors Pvt Ltd for distribution and channel expansion in the country.
"We have tied up with Deltron as our manufacturing partners for the various innovative products that will be available later this year in the Indian market," Dass said.
