OnePlus pulls every trick to build its brand footprint in premium segment

How did OnePlus work around common customer perceptions and market rhetoric over Chinese brands to work its way up the ladder?

Few would have bet on a Chinese handset brand racing up the charts in the premium category in India even a year ago. And yet in the latest Q4 numbers for 2017 OnePlus, the brand owned by BBK the firm that too owns Oppo and Vivo, has gone past Samsung with 24.2 per cent share of the market according to research firm IDC. And standalone monthly figures for January 2018 from Counterpoint Research show that it notched up a share of 27 per cent (in volumes) as against 44 per cent by Apple at number one and 22 per cent