While Apple has dominated the tablet market across the world, high prices have kept the company’s iPad out of reach for most Indian customers. Meanwhile, the mid-segment tab market has barely developed. However, over the last two years, companies have started targeting this segment. As the proliferation of over-the-top platform grows, makers like Realme and OPPO are making a beeline for the sub-Rs 20,000 tablet market. OPPO’s first foray is its OPPO Pad Air. The company expects to win a considerable market share with its Rs 16,999 offering, given the paucity of devices in the range.
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