OTT: A case for a govt-industry joint governance model in India

Considering the quantum of content emerging and the number of players, it isn't possible for even the government to micro-regulate content

Over the top (OTT) refers to en­t­­ertainment, educational or infor­mative content including documentaries that are availa­ble to any person accessing the same via the internet through a subscription model on their de­vice of choice. OTTs democratise accessibility that was earlier dependent on bundled content from conventional providers like television, cable, DTH, theatres and viewing houses. India is fast emerging as one of the top few countries for online cu­rated content, and as per industry reports, from Rs 4,300 crore in FY2019, the industry is expec­t­ed to grow to Rs 17,400 crore by 2024. This segment also calls itself the online