OYO is using proprietary tech to trump competition in hospitality space

With the help of AI and machine learning, it looks at multiple metrics to do with customer behaviour such as location, weather and so on, to learn more about customer preference

When you are the sixth largest and fastest growing hospitality chain in the world with an inventory of more than 515,000 rooms spread across 500 cities globally, working in silos is not an option. This is what Ritesh Agarwal, Group CEO and Founder, OYO Hotels and Homes, told his team before the firm made an entry into China in November 2017. Incidentally, China is now OYO’s biggest market outside India.

According to sources close to Agarwal, the brief was clear: Unlike other major hospitality chains where each property is a separate unit and needs minimal coordination with other properties, OYO had