PC penetration in India has doubled in the last three years and desirability continues to be on the upswing among the urban population, said a study.
Now, one in every four urban household has a personal computer.
The study by Intel and IMRB revealed that PC penetration has increased from 19 per cent to 38 per cent across SEC A, B and C in India over the last three years. The study also said PC desirability is on the rise across all sections, and by over 100 per cent in SEC C.
The study, India Urban Consumer Segment Nationwide Study 2009-2010, was conducted across 82 cities sampling over 19,000 households.
“This is an exciting time for the Indian PC market and our study reiterates the same. We have always believed that the personal computer is a multi-functional device that consumers can use to work, learn and play. Most importantly it helps people to take full advantage of today’s technological advances and prepare for tomorrow’s challenges,” said R Sivakumar, managing director, sales & marketing, Intel South Asia.
“The jump is across user profiles, socio-economic segments as well as town classes,” said Prakash Bagri, director of marketing for Intel South Asia.
The study said more and more first-time buyers are buying notebooks. In 2009 the percentage of non-owners opting for notebooks has doubled to a whopping 31 per cent while those opting for a desktop PC stayed relatively flat at 44 per cent.
