Nasdaq listed software major, Pegasystems Inc, has acquired Bangalore-based advanced analytics and social engagement solutions provider MeshLabs Software Pvt Ltd.
Pegasystems will unify MeshLabs' social listening, text analytics and natural language processing to enhance existing capabilities in its customer service, marketing and case management solutions, Pegasystems said in a release.
The combined solution will enable organisations to collect social content such as tweets, blogs, posts on Facebook or in other social communities, and enrich it by detecting language, topic, taxonomy and sentiment to deliver actionable social insight and intelligence.
"The acquisition will enable our clients to immediately apply analytics and automate cases in response, deliver real-time and personalised customer experience, which is the core strength of our customer relationship management (CRM) solutions," said Alan Trefler, founder and CEO of Pegasystems.
"As we become part of the Pega platform, we will make customer service, marketing and sales interactions more personalised and insightful," said Venkatesh Rao, co-founder and CEO of MeshLabs.
