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Pocophone brand is Xiaomi's answer to OnePlus, Samsung in premium segment

The Poco brand is expected to add a touch of premium to the portfolio of parent Xiaomi, known mostly for its budget and midrange smartphones

Xiaomi, Poco, Pocophone F1
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Xiaomi, Poco, Pocophone F1

BS Web Team New Delhi
Poco, the newly announced sub-brand of Chinese smartphone manufacturer Xiaomi, is gearing up to make its India debut soon with the launch of a smartphone, likely to be named the Pocophone F1. The Poco brand is expected to add a touch of premium to the portfolio of parent Xiaomi, known mostly for its budget and midrange smartphones.

In a recent media interaction, Xiaomi India Managing Director Manu Kumar Jain said that the company had been working on a premium smartphone, which would not be from the company’s existing portfolio but a new offering designed specifically for Indian consumers. The

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