Real reason why you can't quit Facebook - It lets you be a 'silent watcher'

We continue to use the site to connect with people even though they might offend or annoy us

Facebook recently announced that it now has over 2 billion monthly users. This makes its “population” larger than that of China, the US, Mexico and Japan combined. Its popularity, and with it the influence it has in society, is beyond dispute. But for many the experience of actually using the site fluctuates somewhere between the addictive and the annoying. Our new research shows that the reason for this is very simple. It’s all to do with other people, and how we feel about them.

For Facebook CEO Mark Zuckerburg and colleagues, the