Relaxations in lockdown norms, new business models boost smartphones sale

Smartphone industry seems to be limping back to normalcy as sales are picking up at both online and offline market segments owing to relaxations provided to e-commerce platforms and mobile phone manufacturers in the fourth phase of country-wide lockdown.

With norms eased for the manufacturing sector, smartphone makers such as Samsung, Vivo, Xiaomi, etc. restarted operations at their factories with limited workforce. As the norms eased down further, the mobile phone makers started selling their products in offline and online stores. Some companies also established offline to online mechanism to help customer use digital means to make purchase from neighbourhood