Samsung's gaming-friendly Galaxy Note 9 unveiled, India launch this month

Samsung Galaxy Note 9 highlights improved performances in terms of battery, storage capacity, and speed

Samsung Electronics Co Ltd launched the Galaxy Note 9 "phablet" in New York on Thursday, promising better battery life and quick cooling to attract gamers and rejuvenate flagging sales.

The focus on gamer-friendly features appears to be a shift away from Samsung's previous positioning of the Note as a productivity-boosting device, and is an attempt to lure younger customers as the company's smartphone sales falter.

Samsung last month posted its slowest quarterly profit growth in more than a year as rivals such as China's Huawei Technologies nipped at its heels, challenging the market leader with cheaper, feature-packed models.

An industry source said the new Note