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Samsung is retrieving all Galaxy Fold samples distributed to reviewers

Samsung Electronics Co Ltd is retrieving all Galaxy Fold samples distributed to reviewers to investigate reports of broken screens, a day after it postponed the phone's launch

Foldable

The retrieval comes as the world's biggest smartphone maker met with embarrassment ahead of the foldable device's U.S. release on April 26, with a handful of technology journalists reporting breaks, bulges and blinking screens after a day's use.

Reuters SEOUL

Samsung Electronics Co Ltd is retrieving all Galaxy Fold samples distributed to reviewers to investigate reports of broken screens, a day after it postponed the phone's launch, a person with direct knowledge of the matter said on Tuesday.

The retrieval comes as the world's biggest smartphone maker met with embarrassment ahead of the foldable device's U.S. release on April 26, with a handful of technology journalists reporting breaks, bulges and blinking screens after a day's use.

The South Korean tech giant postponed the handset's launch for an unspecified period of time while it investigated the matter. It said initial findings showed the issues could be associated with impact on exposed areas of the hinges.

 

A representative declined to comment further on Tuesday.

Samsung's share price was 0.4 percent lower as of 0425 GMT, in a flat Seoul market. However, parts suppliers fell, with hinge maker KH Vatec Co Ltd shedding 3.1 percent.

A person with direct knowledge of the supply chain said KH Vatec conducted an internal review of hinges used in the Galaxy Fold and found no defects. The supplier declined to comment.

In March, Samsung released a video showing robots folding Galaxy Fold handsets 200,000 times for its durability test.

Samsung's head of IT and mobile communications, DJ Koh, has repeatedly said foldables are the future of smartphones.

Though the issue does not hurt Samsung's balance sheet, the postponement damages the firm's effort to showcase itself as an innovative first mover, not a fast follower, analysts said.

In some cases, reviewers had peeled off a layer of film which they mistook for a disposable screen protector.

"It's disastrous that Samsung sent samples to reviewers without clear instructions on how to handle the device, and that the firm needs to fix screen flickering," said analyst Kim Young-woo at SK Securities.

One Samsung employee, speaking on condition of anonymity, said, "On the bright side, we have an opportunity to nail down this issue and fix it before selling the phones to a massive audience, so they won't have same complaints."

Samsung emailed pre-order customers upon delaying the launch, online outlets said on Twitter.

"Your pre-order guarantees your place in the queue for this innovative technology," Samsung said in the email. "We'll update you with more specific shipping information in two weeks."

 

 

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

Topics : Samsung

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First Published: Apr 23 2019 | 10:33 AM IST

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