Satyam launches digital media framework

Hyderabad-based IT services major Satyam Computer today launched an integrated digital media framework (IDMF) - a solution-accelerator for content producers to increase monetisable opportunities. The launch took place on the sidelines of IFRA Expo 2007 in Chennai.

IDME is a transformational framework for media companies worldwide to improve the way content is re-used by producers and consumed by consumers.

The main focus of IDMF is to increase return-on-content for customers.
"IDMF is not a product. It is a combination of several intellectual
properties (IP) of Satyam that are in the process of getting patented, and hence a framework where several technologies from partner companies have been used underlying the IPs that Satyam has developed. We are looking at increasing our revenue in the media and entertainment and convergence businesses to be a function of the values that we create for our customers," Kevin English, senior vice-president (media and entertainment), Satyam said in a release today.

Media and entertainment segment is one of the fastest growing verticals for Satyam, and the company has made pro-active investments in the media domain, convergence solutions and services, consulting and systems integration services as well as in technology solution labs.