Siemens IT Solutions and Services Pvt Ltd, the Indian arm and a 100 per cent subsidiary of Siemens IT Solutions and Services GmbH, on Thursday announced a media platform iNeevM — to unify the management of digital content with the value of social media. According to Sie-mens, iNeevM can be adopted to provide social media benefits to broadcast and publishing sectors along with unexplored specialised segments like educational institutes among others.
According to Siemens, iNeevM enables content owners and service providers to manage and deliver digital media content over the Internet to a large volume of online users within an environment of social media and advertisement management. “It protects against infringement of content rights and enables incremental revenue streams by supporting different business models such as personalised advertising and pay-per-view models. iNeevM supports local, remote and live ingest, automated transcoding, frame-accurate annotation for stored and incoming live feeds, proof-reading and online collaboration including comments, ratings, feedback and user-generated content,” company officials noted.
Additionally, the platform provides a service where content can be offered as an immediate, mid-quality, in-browser experience or as a good quality download. The features provided within iNeevM includes personalised Catch-up TV with geo-specific lock, content discovery and integration into an enterprise digital backbone, usage reporting and flexible advertisement management which offers banner advertisements synchronised with advertisements embedded within the delivered media content.
For institutes iNeevM helps conversations between parents, teachers and students. “This will have far-reaching outcomes for education system making it more creative and successful, and bringing in transparency and accountability,” officials added.
Said Seetharaman Krishnamoorthy, Associate V-P and head communications, Media & Technology, Siemens IT Solutions and Services Pvt. Ltd.: “iNeevM will enable businesses to manage and distribute digital content along with the benefits of social media collaboration.” to enhance efficiency, engagement and productivity. Enterprises can adopt this platform to offer services in largely-unexplored and diverse business segments like Education, Sports, General Entertainment, and Automobiles and even for Religious content.”
