Simple-to-use tech platform helps Meesho penetrate India's hinterlands

Meesho said sellers & buyers from tier 2-3 cities and rural India are finding value in the platform's ease of operations and technologies customised as per their unique needs

Shaan Ansari, who is based in Panipat, Haryana, had to drop out of school after Covid-19 pandemic brought his father’s handloom business to a halt. The 19-year-old is now reviving the family business by manufacturing doormats and selling them on Meesho. The manufacturing unit is now able to ship hundreds of orders on the e-commerce firm every day.

Ansari is one among those many sellers from tier-2 and tier-3 cities and rural India, who came onboard Meesho during the pandemic, which accelerated the shift towards e-commerce as more consumers opted to shop online with greater frequency. Meesho, since then,