In a major milestone, Chinese brands now dominate India’s fast-growing smartphone market – that’s according to the latest data from IDC.
For the first time ever, more than half – 51.4 percent – of smartphone shipments in India are from Chinese companies. In sheer number of phones, these brands – particularly Xiaomi, Vivo, Lenovo, and Oppo – have rocketed 143 per cent in the past year. The news comes as Chinese firms ramp up advertising and open Indian factories.
Much of that gain has been at the expense of lackluster Indian brands, which consumers have turned their backs on with