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Snapchat launches feature 'Spotlight' to take on TikTok, Instagram

Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers

Snapchat redesigns app to attract users
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The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature

Reuters
Snap Inc on Monday rolled out a feature, "Spotlight", that would allow users to share short-form videos publicly in its Snapchat app, adding a service that would compete with ByteDance-owned TikTok and Instagram Reels.
 
Users, who could previously share snaps or stories with friends, can now share them directly to Spotlight and garner more followers, Snap said in a blog post https://press.snap.com/introducing-spotlight.
 
The company said it would give about $1 million every day throughout the remainder of 2020 to users whose snaps make it to the top of the platform, in a bid to boost engagement with the feature.
 
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