Snippets: Mobile ad fraud

Click fraud across the mapped ad networks stood at 15.17% of which 35 ad networks experienced 50%

Click fraud across the mapped ad networks stood at 15.17 per cent of which 35 ad networks experienced 50 per cent or more cases of ad frauds, according to the TUNE mobile ad fraud report based on findings across 131 countries. In terms of mobile app installs, 10 per cent witnessed a scenario of ad fraud, said the report released by mobile marketing solutions TUNE. From January to June 2017, TUNE studied 24.3 billion clicks via 702 ad networks and 437 million mobile app installs to track mobile ad fraud trends across the globe.

The report added that ad fraud in