Tata Indicom launches Sania Fone

Tennis star Sania Mirza has been roped in by Tata Indicom with the launch of a limited edition, signature series of handsets called Sania Fone.

Prabhat Pani, COO of AP and Karnataka circle of Tata Teleservices, said: "The youth is a big market for Tata Indicom, and the launch of Sania Fone is one such effort to connect with this segment."

The contracts of Sania are being managed by the Bangalore-based Globosport, which also manages the deals of Zaheer Khan and Saif Ali Khan.