Tata Tele to extend its Kerala services to 109 more towns by March

Tata Teleservices Limited (TTSL) will spread its network to 1,200 towns across the country by the end of March 2005, according to Madhusudan Mandyal, chief operating officer (Kerala and Tamil Nadu).

The company, which currently operates in 700-plus towns of 20 circles in the country, will have a pan-India coverage within a couple of months.

Tata Indicom has launched its services in Kerala on Monday. Renowned Malayalam film actors Suresh Gopi and Kavya Madhavan, have launched Tata Indicom's services in Kerala.

The company simultaneously launched its services in three towns "�"� Thiruvananthapuram, Kochi and Kozhikode "�"� with an ambitious plan of extending its services to 109 more towns by March 2005.

Mandyal said that already there was good response for the new service provider in the state and the target set for the first year was one lakh customers. The company has a massive investment plan for Kerala to the tune of Rs 325 crore and will install 300 cell sites.

He also informed that the highway between Kasaragode and Thiruvananthapuram and Ernakulam and Coiambatore would be covered throughout.

The CDMA-based service will provide mobile, fixed wireless and public telephone booths and a host of other value-added services. Exclusive Tata Indicom shops called 'True Value shops' will be opened to sell the products and services of the company.

Tata Teleservices target to set up 260 such shops throughout the state. The company has roped in Indian cricket captain Saurav Ganguly and pace bowler Irfan Pathan as brand ambassadors for promoting the sales.