The next time you walk into the PVR cinema at the Promenade mall in Delhi’s Vasant Kunj, you might be tempted to pay ~100-odd more than the usual price of a movie ticket to experience what Samsung claims — and PVR seconds — is the future of cinemas.
Onyx, Samsung’s technological innovation for movie theatres, is an LED screen that replaces conventional projection and promises to deliver unbeatable picture quality and vibrant colours. The projector is, of course, the only way theatres have screened films for over a century. But this isn’t to say that projection hasn’t gone through many cycles