Business Standard

Tech innovations set to make cinema viewing a more immersive experience

Walking into the Onyx PVR, the first thing one notices is the size of the screen. At 10.2 m wide and 5.4 m tall, it is smaller than the usual projector screens

screen, theatre, cinema, movie
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Veer Arjun Singh
The next time you walk into the PVR cinema at the Promenade mall in Delhi’s Vasant Kunj, you might be tempted to pay ~100-odd more than the usual price of a movie ticket to experience what Samsung claims — and PVR seconds — is the future of cinemas.

Onyx, Samsung’s technological innovation for movie theatres, is an LED screen that replaces conventional projection and promises to deliver unbeatable picture quality and vibrant colours. The projector is, of course, the only way theatres have screened films for over a century. But this isn’t to say that projection hasn’t gone through many cycles

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