Business Standard

Twitter exempts some 'cause-based' messages from political ad ban

Twitter unveils details of its move to bar all paid political messages, starting November 22.

Donald Trump speaking at Economic Club. Photo: Reuters
Premium

Donald Trump speaking at Economic Club. Photo: Reuters

AFP | Press Trust of India
Twitter said Friday its ban on political ads will exempt "caused-based" messages on topics related to social or environmental issues.

The San Francisco-based messaging platform unveiled details of its move to bar all paid political messages, starting November 22, while easing concerns expressed by activists for social causes.

"Ads that educate, raise awareness, and/or call for people to take action in connection with civic engagement, economic growth, environmental stewardship, or social equity causes are allowed," Twitter said in its new policy.

"However, they may not reference prohibited political advertisers or political content." Twitter announced the political ad ban on October 30, saying the

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in