Twitter launches conversation settings for ads, gives brands more control

Twitter on Tuesday launched conversation settings for advertisements, giving brands greater control over how they engage with customers. 

Launched globally in August last year, conversation settings have given Twitter users more control over who can reply or engage with their tweets. This has now been extended to brands. 

"We know that the feature has been received really well - since launch in Q3 2020, 11 million people have applied conversation settings to 70 million conversations globally. We understand that as advertisers talk to their customers on Twitter, they may need control over their conversations too. That is why today we