Two techies who use queue management systems to prevent crowding at stores

Dingg, which is awarded a grant under the government's CAWACH initiative, is growing massively as store-owners take measures to prevent over-crowding

Akshay Poorey and Santosh Patidar had known each other for almost 18 years. After spending years in the US and the UK working with several technology firms, the two friends from Indore eventually settled in Pune, an emerging tech hub. That’s when the start-up itch got to them.

In 2018, they launched a software product that manages bookings, inventory and billings, spiced with some CRM (customer relationship management) tools for stores. Their initial target category was saloons and spas, and then quickly grew to others areas like healthcare. While the business wasn’t taking off the way they wanted it to be,