Video commerce takes wing with near-life-like shopping experience

Unlike e-commerce shopping, video commerce provides a personalised buying experience to both buyers and sellers who are connected in real time

Ajay Saxena (name changed), an executive at a multinational firm in Virginia in the US, wanted to buy a vacuum cleaner for his parents in Delhi. He logged into the website of an electronic retail chain and clicked on a link, which not only gave a demonstration of the product, but also allowed him to loop in his parents over a live video call before he took the purchase decision.
 

Sharma is one among many buyers who have found the advantages of “video commerce”. It’s a model which is fast becoming popular as brick-and-mortar stores look at ways to stay