Virgin Mobile India has extended its presence to Gujarat with the launch of its GSM services in the state.
With the rollout of its GSM services in 17 circles, the youth focused brand is all set to help youth leverage and use the power of their network of friends. Consumers across all the GSM circles will be offered a special tariff proposition of STD @ 40p/min which allows Virgin Mobile customers to call anywhere in India, across any network, at a flat rate of 40p/min. This flat call rate of 40p/min is applicable to all local and STD calls made anywhere in India with no conditions, no hidden charges like daily rental and no pack purchase required, according to a press release.
Virgin Mobile GSM services will be available in Gujarat through more than 7,500 Re-charge Voucher (RCV) and 5,813 Start Up Kit (SUK) outlets.
MA Madhusudan, chief executive officer, Virgin Mobile India said, “We intend to spice up the already cluttered GSM market. Our presence in both GSM and CDMA platforms will enable the brand to reach out to a wider audience in the mobility market and target 10 per cent market share in the urban youth segment. As the only mobile service brand designed for youth, we aim to provide them differentiated offerings with the experience of a world class network of Tata’s. All our offerings encapsulate the benefits of ‘network for friends’ leveraging the fun quotient of Virgin Mobile brand on the mobile communication platform.”
Virgin Mobile branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin group.
