Visual search makes shopping smarter and simple, continues to gain ground

Visual search, which allows users to discover products by clicking on a similar-looking picture, has been around for a while and has been used by Google, Amazon and Pinterest

At the recently announced Q2 results of Google and Alphabet, CEO Sundar Pichai announced that people are using Google Lens to conduct visual searches more than 8 billion times a month. (However, a break-up of this figure by geography was not available.)

Pichai also said that Google’s new feature, Multisearch, which helps people find what they are looking for through the use of images and text, is also gaining ground. “Later this year, Multisearch will be able to help people find local results near them,” he said.

Pichai added, “We see hundreds of millions of shopping searches on Google Images each month.