Chinese smartphone maker Vivo on Thursday announced its entry into the premium smartphone segment with the new X-series in India which will be manufactured at the companys Greater Noida facility.
Under the X-series, the smartphone maker will launch X50 and X50 Pro smartphones which will feature professional-grade camera technology.
"With a growing appetite for premium smartphones, consumers are looking for a premium device that elevates their smartphone experience. We believe that Vivo has built a strong brand-value in India. It's the right time to expand our product offering," Nipun Marya, Director, Brand Strategy, vivo India, said, in a statement.
The upcoming camera-centric X-series,