Nearly a month after the nationwide rollout of Mobile Number Portability (MNP) services, Vodafone Essar has emerged as the biggest gainer, notching up 190,000 new subscribers, whereas state-owned BSNL lost more customers than it attracted from other service providers.
Since the launch of MNP services, nearly 200,000 mobile subscribers have switched service providers using the facility. MNP allows users to change service providers while retaining their phone numbers.
“A total of 1,979,600 numbers of subscribers have ported their numbers so far using the MNP facility,” according to official figures provided in the Rajya Sabha by the Department of Telecom (DoT). Prime Minister Manmohan Singh had launched nationwide MNP services on January 20 this year. It has been a month since the service was started and as expected, older GSM operators like Vodafone Essar, Airtel and Idea Cellular continue to lure the bulk of subscribers to their networks.
According to latest available figures, Vodafone Essar gained as many as 190,000 customers, followed by Idea Cellular, with a net gain of 150,000 subscribers. The figures denote the difference between the number of customers porting in and porting out. The country’s largest operator, Bharti Airtel remained at number three with a net gain of about 148,000 subscribers till date. However, most operators stick by the theory that MNP will not be a game-changer for the industry.
CDMA operators are facing a huge exodus of subscribers, with RCom, Tata Teleservices and BSNL losing subscribers to old and established GSM service providers. In the case of RCom (CDMA), as many as 134,000 subscribers ported out, while 5,717 ported in. Similarly, TTSL (CDMA) lost over 1.04 subscribers while attracting only 8,298 subscribers to its fold. All that a customer needs to do for changing his telecom operator is pay a maximum of Rs 19. He/she will get a new service provider within seven working days as per the guidelines of Telecom Regulatory Authority of India.
Among the new operators, Uninor and Sistema Shyam attracted more subscribers than they lost. To combat this, these operators had lowered tariffs along with doling out freebies.
