Voot, Google join hands to launch mobile website

Google has developed PWAs for e-commerce portals such as Flipkart

Google and Viacom18’s over-the-top (OTT) platform Voot have joined hands to launch a video-on-demand (VOD) progressive web app. PWA is a webpage that acts like an app. 

In the past, several companies such as Flipkart have opted to develop a PWA. But this is the first time anywhere in the world, that a media company has created a PWA.

For OTT platforms, especially since all of them are focusing on consumption via mobile, a challenge has been to reduce the number of uninstallations by users. Often, users consume content then uninstall the app, mainly because of limited space on their