What are deepfakes, and why is the world finding it hard to detect them?

Deepfakes' realism is their strength, but it is what makes it a headache for tech companies and the world in general

The government issued an advisory on February 21 asking social media platforms such as Facebook, Instagram, YouTube, and Twitter to remove or disable access to "Deepfakes" as per the IT Rules, 2021. 

Reiterating Rule 3(2)(b) of the IT Rules, 2021, in the advisory, the ministry of electronics and information technology or MeitY said this content could be impersonation in electronic form, including artificially morphed images of an individual.

According to the rules, social media platforms, called internet intermediaries, are expected to remove unlawful information or disable access within 36 hours of receiving a court order or being notified by the