India has it all, at least on paper. A digital stack endorsed by the government that helps technology companies provide unique digital solutions to the masses, dirt cheap data prices and a plethora of online retail and financial service providers tapping into the opportunity. Yet, as a report by Bain and Company, Google and Omidyar Network titled ‘Unlocking digital for Bharat:
$50 billion opportunity’ shows, millions are untouched by the internet, those who have access barely use it and a tiny group of 160 million consumers is transacting online.
So what is still holding back the country’s long promised digital