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Tuesday, February 11, 2025 | 06:35 AM ISTEN Hindi

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What is still holding back India's long promised digital revolution?

Trust, convenience, and experience set up stumbling blocks to the online experience, stemming the country's digital thrust

Photo: iStock
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Photo: iStock

Romita Majumdar Mumbai
India has it all, at least on paper. A digital stack endorsed by the government that helps technology companies provide unique digital solutions to the masses, dirt cheap data prices and a plethora of online retail and financial service providers tapping into the opportunity. Yet, as a report by Bain and Company, Google and Omidyar Network titled ‘Unlocking digital for Bharat: 

$50 billion opportunity’ shows, millions are untouched by the internet, those who have access barely use it and a tiny group of 160 million consumers is transacting online. 

So what is still holding back the country’s long promised digital

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