Business Standard

Will Apple's iPhone SE dramatically alter the company's prospects in India?

A completely redesigned iPhone SE with thinner bezels and better battery life could have been a brand new iPhone unlike any other

iphone SE, Aplle, Apple iphone
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Some people simply want the latest computing power in a smaller device

Veer Arjun Singh
Smartphone brands are fighting a war with sharper and bigger screens. So can a diminutive new iPhone arrest a Chinese blitzkrieg? Well, it probably can’t.

The new iPhone SE will be Apple’s cheapest phone in years. When it launches in India, it will carry the same price tag of Rs 42,500 (64 GB) as its 4-inch predecessor, the first generation iPhone SE, launched in 2016. But the new SE is a far cry from a new phone.

It has the body of the iPhone 8 — a 4.7-inch LCD screen, a battery that doesn’t last a full day, and more of the

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