Wipro launches retail automation platform

Wipro Technologies, the global IT services division of Wipro Ltd, announced the launch of The Intelligent NextGen Associate (TINA), a retail automation platform.

Developed as part of customer experience enrichment programme at Wipro's Applied Innovation Lab, TINA is a platform on which customer interaction applications that use speech, touch and motion may be deployed.

Bhanumurthy B M, Sr Vice President, Retail CPG and Distribution at Wipro Technologies, said, "As retailers seek to differentiate themselves in an increasingly competitive and challenging marketplace, the cornerstones to success is to understand the customer lifecycle needs and provide them with a superior shopping experience at every stage. Since the TINA platform is service-oriented architecture (SOA) enabled, it can play an important part in the overall cross channel strategy for retailers."

TINA is fully connected to the store and the retailer's enterprise through WiFi empowering it with real time information on pricing, on-shelf inventories, and promotions.

TINA can also be leveraged to audit store execution covering areas ranging from planograms, price optimisation to promotion execution.

Further, new product information and educational content can be rolled out instantaneously across stores which are served by TINA.