With Clubhouse setting the trend, social audio locks down an opportunity

Clubhouse set the trend last year; now Twitter, Facebook and a host of domestic apps are crowding into this space

Just before the hotly contested West Bengal elect­ions in April this year, a leaked chat made news for Mamata Banerjee’s poll strategist Prashant Kishor, who said Narendra Modi was popular in the state. Though Kishor said the conversation recording was leaked out of context, he could not prevent the mini social media storm that followed.

No less significant is that the talk was hosted on a platform cal­led Clubhouse, which, along with Twitter’s Spaces, has been attracting attention in an inc­re­a­singly buzzing space on social media, collectively called social audio. These are just two off­e­­­rings; many more global and lo­­cal