Xiaomi restarts global expansion with Pakistan launch

Chinese smartphone brands like Huawei and Oppo are present for several years, reports Tech in Asia

Chinese gadget manufacturer Xiaomi announced today it’s launching in Pakistan – the world’s sixth-most populous country – after months of speculation and official denials.

Xiaomi has expanded slowly since its 2011 debut in China, focusing mainly on Southeast Asia, India, parts of the Middle East, and Brazil. Its Pakistan entry is the largest since it ventured into Brazil mid-2015.

Xiaomi’s coming to Pakistan through a distribution partnership – as it did in Brazil – with Rocket Internet’s e-commerce marketplace, Daraz, which is present in Pakistan, Bangladesh, Myanmar, and Sri Lanka.

Jack Yung, Xiaomi’s sales director for South Asia, said three models will be