Year in Review: Twitter to TikTok, the multi-layered nature of consumers

The lists leave a trail of breadcrumbs to the consumer. Even more interestingly, though, the nature of lists drawn up tell us what brands want.

The end of the year and the start of a new one are marked by a proliferation of lists. Top consumer trends to viewership patterns—everything is tracked and bundled into neat sets to put together a profile for the consumer for the year ahead.
 
From what you watched through the year or argued about or liked and which brands you clicked on and the stories you shared. It is all out there in a mass jumble of data that every year makes its way on to a list of top 10s or 50s or 100s. So what do these