Business Standard

YouTube announces new ways for creators to make money through Shorts

Over the last three years, YouTube has paid creators, artists and media companies more than $50 billion

YouTube
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With 30 billion daily views and 1.5 billion monthly logged-in users, Shorts are exploding around the world

BS Reporter Bengaluru
YouTube said it has introduced the next chapter in rewarding creativity on the platform. At its inaugural Made on YouTube event, YouTube shared that it is expanding the platform’s monetisation system, the YouTube Partner Program (YPP), to allow more creators to join the program. It is introducing new ways for creators to earn revenue through Shorts, and opening up ads monetisation for those who feature music in their videos.

The development reflects the diversity of the platform’s growing creator community and allows its over 2 million monetising creators to make money on YouTube across any creative format.

“Over the

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