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Video sharing platform YouTube's creator economy contributed Rs 10,000 crore to India's GDP in 2021, said a study by Oxford Economics. It supported more than 750,000 full-time equivalent jobs in the country during the same period.
In 2020, creators on the Google-owned platform reportedly contributed Rs 6,800 crore to the country’s GDP and supported the equivalent of 683,900 jobs.
The report, which was made public on Monday at the Google for India event, surveyed 5,633 YouTube creators of all sizes, 4,021 users and 523 businesses across different sectors.
“YouTube, in India, is woven into the fabric of our lives. We
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