Wednesday, March 05, 2025 | 12:49 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

YouTube's better-than-TV pitch undermined by offensive video

Google has attempted to curb the controversy by pledging publicly to roll out new controls

YouTube’s better-than-TV pitch undermined by offensive video
Premium

Photo courtesy: www.youtube.com

Mark Bergen Lucas Shaw
Four years ago, Robert Kyncl, YouTube’s business lead, confessed a mistake. “I thought that YouTube was like TV. But it isn’t,” he said at Google’s annual advertising show. “YouTube talks back. It’s interactive. And YouTube is everywhere.”
 
Kyncl’s message resonated with advertisers. Gross ad revenue at YouTube soared from roughly $4 billion in 2013 to $11 billion last year, brokerage firm Monness Crespi Hardt & Co estimates. At the same event in 2016, Chief Executive Officer Susan Wojcicki boasted about taking ad dollars from traditional TV networks.
 
Yet now the same traits Kyncl said made YouTube better than

What you get on BS Premium?

  • Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • Pick your 5 favourite companies, get a daily email with all news updates on them.
  • Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • Preferential invites to Business Standard events.
  • Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
VIEW ALL FAQs

Need More Information - write to us at assist@bsmail.in